Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. The text accurately covers the topics as well as providing current case studies, critical thinking exercises, and vignettes with practical examples of the concepts to be learned. A well written business introduction email can be the very first step to build strong business relationships with prospective. There are various reasons for writing such a letter. Rather, the goal is to highlight how you can address a prospective client's most … The Introduction to Business - 2018 textbook offers many different options for additional study, research, questions, etc. Your recently viewed items and featured recommendations, Select the department you want to search in, $12.08 Shipping & Import Fees Deposit to Canada. For example, the business plan for a coffee shop could discuss how market forces have currently made specialty coffee outlets extremely popular. It is mostly a formal letter and is written briefly. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. For more details on it (including licensing), click here . With the proper letter of introduction template, and a couple of helpful tips and tricks, you can create a persuasive, professional business letter that helps you stand apart from the competition. I do find it an advantage that the book is available in a PDF which allows students to download the content and review it offline, anywhere. There was an error retrieving your Wish Lists. Additionally, the student can quickly go to each chapter and pick out the fundamental business concepts, supported by student resources. read more. These areas are separated by a shaded background which adds to the layout and creates a smooth flow from section to section. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Business Studies 160 4. Introduction to Business Environment A business can be established, but to successfully sustain a business, the business needs resources like finance, for which it has to depend on financial institutions.Acceptance of social norms, for which it has to depend on society. A variety of perspectives are included. Writing a great cover letter, or letter of introduction, doesn’t have to be difficult. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. Study business online free by downloading OpenStax's Introduction to Business textbook and using our accompanying online resources. Nonprofit Businesses Profits and Purpose Introduction to Factors of Production Factors of Production Introduction to Functional Areas Introduction to Business covers the scope and sequence of most introductory business courses. To get the free app, enter your mobile phone number. Remember: Just because you can make a professional introduction—or just because someone asks for an introduction—doesn’t mean you have to make one. Additional reading components of this textbook enhance the topics covered by introducing real world examples and applications. Book Description McGraw-Hill Education. Reviewed by Sherri (Sharon) LaRue, Associate Professor, University of Alaska Anchorage on 11/9/20, updated 1/10/21, It's very in-depth. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. The extra instructor and student resources provided assessments, exams, case studies, and other practical helps to build a full course that was learner-centered and based on business learning outcomes. Perhaps an emphasis on politics/social changes and business impacts could be better integrated into the textbook. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. Each concept is focused on its own chapter, so clearly assigning the chapters that are requested in a particular order can assist in the organization of the material. Introduction to Business covers the scope and sequence of most introductory business courses. Introduction to What Is Business? The interface and navigation are done exceptionally well for this text. Inside address - This includes the name and full address of the person or the firm to whom the letter is to be sent. The index takes a while to load but clearly identifies the topic links in every chapter. Some of the charts we a little too wordy. The textbook is written in accessible language and highly appropriate for an introductory first year class in business. Introduction to Business covers the scope and sequence of most introductory business courses. had no issues working on either the web version of the PDF version of this textbook. It's very in-depth. This course was written by Linda Williams (Tidewater Community College) and Lumen Learning, with contributions from Nina Burokas (Mendocino College, Saddleback College) and Robert Danielson (Saint Mary’s College of California), and is supplemented by content from OpenStax Principles of Economics, Boundless Business, and videos from multiple sources. Interestingly, the first time I opened the book it appeared to have an update as well which demonstrates the accuracy of the textbook and how the material is being periodically updated. This textbook is consistent in the way that the book is created from beginning to end. This is the table of contents for the book An Introduction to Business (v. 1.0). Reviewed by Jordan Mays, Adjunct Instructor, Oakland City University on 1/22/19, As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. An introduction is not the same as a sales pitch , even if the goal is to make a sale. soft cover. There's a problem loading this menu right now. read more. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. The examples and pictures are inclusive of a variety of races, ethnicities, and backgrounds. Shop now. Business etiquette rules for introducing people in a business setting are not much different from the accepted customs of personal introductions in a social setting. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on key business competencies. The marketing section is slightly different than other business books as it presents the “Five Ps” (versus Four Ps) but the fifth P – people – is a relevant and helpful addition. Each chapter has a concept check, allowing the learner to reflect on key business questions and topics. The "Hot Links" add additional relevant resources. We work hard to protect your security and privacy. All make for a great user experience. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me. Buy Introduction to Business by Betty J Brown, John E Clow online at Alibris. Business communication is one of the most important tool for an organization to succeed in a professional manner. Introduction Finance can be defined as the monetary resources that are required by all the business entities in order to execute business operations. Thriving at Tidewater Community College and Beyond: Strategies for Academic Success and Personal Development, The Little Seagull Handbook with Exercises, They Say / I Say: The Moves That Matter in Academic Writing. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. One of these items ships sooner than the other. Journalism, Media Studies & Communications, Chapter 1: Understanding Economic Systems and Business, Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business, Chapter 3: Competing in the Global Marketplace, Chapter 5: Entrepreneurship: Starting and Managing Your Own Business, Chapter 6: Management and Leadership in Today's Organizations, Chapter 7: Designing Organizational Structures, Chapter 8: Managing Human Resources and Labor Relations, Chapter 10: Achieving World-Class Operations Management, Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs, Chapter 12: Distributing and Promoting Products and Services, Chapter 13: Using Technology to Manage Information, Chapter 14: Using Financial Information and Accounting, Chapter 15: Understanding Money and Financial Institutions, Chapter 16: Understanding Financial Management and Securities Markets. Sometimes I feel like it might be more in-depth than an introductory text. A business introduction letter is written to introduce your business to a third party whom you want to make aware of your firm’s presence. The text covers the broad spectrum of relevant business topics in a thorough yet digestible manner. Our payment security system encrypts your information during transmission. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Yes, I think it uses the correct and current phraseology you would expect to see as students transition to jobs. Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. Real world companies and business products are examined. As this book was created in 2018, the content is very much up to date and figures references are from 2017 or newer. The topics are presented in a highly structured and “scaffolded” manner, meaning, one area can build on another. In that case No grammatical errors were noticed or found that interrupted learning or flow. ... You know the saying: There's no time like the present...unless you're looking for a distraction from the current moment. I like what the charts are showing us, but I think they could be cleaner and easier to visualize. One area where the book excels is threading the concepts of ethics and social responsibility throughout the chapters. State University of New York OER Services (October 22, 2018). Unable to add item to List. The topics of this course cover many areas of business. The content, written by academic researchers, provides clear up-to-date information. 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