These values facilitate best practices when transacting business with the public and all involved. What is the Importance of Ethics in Research? This result in disrepute for the products of good companies even though such fake goods are small in quantities. We use cookies to ensure that we give you the best experience on our website. Over long term, this will translate to greater benefits all round. Choose cover letter template and write your cover letter. Price collusion can be a major source of ethical pressure in many industries, and artificial price-fixing is illegal in a wide range of countries. Categories . It seeks to promote honesty, fairness, and responsibility in all advertising. Great marketing practices make new marketers feel like their time on the job will make a difference and so will be less likely to change jobs, as will suppliers and other people involved. Types and benefits, Value Added Tax – Definition, Meaning, Examples, Advantages and Disadvantages of VAT. Therefore, ensuring that products being marketed are I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Unlike traditional marketing focus, which was cost reduction and profit increase, socially responsible marketers are more focused on providing goods and services consumers want, gaining feedback for improvement and giving back to the communities that helped them become who they are. People’s lives are built on moral foundation of personal ethics. Customers return to the companies that have demonstrated their credibility and honesty. While ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms. Before getting to the ethical side of the story, let us give you a brief history lesson in marketing. So with this in mind, firms should create an ethically sound marketing plan and integrate it into all aspects of their marketing mix. I love writing about the latest in marketing & advertising. Plus it helps the company to attain its aims and objectives in a short period of time and in a successful manner. Ethical principles in business result is the more responsible organization and more sensible working community. To examine the relationship between marketing ethics and organizational productivity. 3. This paper captures the current state of privacy scholarship in marketing and related disciplines. A hardly discussed and controversial subject, ethical marketing took an important role in the corporate culture in recent business environment, for small to big corporations. that company-marketing practices should be based on consumer satisfaction, innovative ideas and offer society long-term value and benefit. You will have to apply the standards expressed by the American Marketing Association that tell what ethical norms and values need to be ensured in the integrated marketing campaign. Pricing Strategy Ethics . If this is a new promotion, the legal team will evaluate and approve the official language. It influences many aspects of our life and especially in developing perceptions in the minds of people and creating identities, classes and sections in the society. Sorry, you must be logged in to post a comment. Ethics in Marketing (Marketing Management) Ethics are explained as the moral principles and values that oversee the actions and decisions of a person or group. Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved. You can follow me on Facebook. … 237 – To-Let: The absolute vacancy of truth, whole truth and nothing but the truth in marketing (Part 1) If branding can take inspiration from any other sector, it has to look no further than sports. Traditional Marketing | What is Traditional Marketing? It’s about helping consumers make better, more conscious choices about the products they buy and the stores they frequent. And when the company is able to satisfy the basic needs and wants of the customers, it will enjoy the long-term benefits such as customer loyalty, trust in the brand, faith in its offerings, and the word of mouth publicity that will earn various referrals to the company. To sum this all up, in order to be ethical in marketing attempts, businesses should make honest claims, and excel at satisfying the needs of their customers. A company that produces valuable products and focuses on offering the customer great pricing, excellent experiences and great customer service will not have to resort to pushy sales tactics and gimmicks. And improving marketing strategies, polices, and brand personality, on an ongoing basis will position your company as an innovative experience to be repeated and passed on. And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers. Define what is ethical marketing for your firm. #4: Goodwill: Goodwill and strong reputation among clients and associates are the benefits which companies cannot afford to overlook. Importance of Marketing Ethics is that it helps the company to win the trust and loyalty of its customers on the long-term basis. Different coaching styles, What is Corporate Training? Strategy and Ethics. Before the digital era, shop owners already displayed their products as appealing as possible to increase sales. Marketing ethics may also refer to the manner in which a business presents its products to consumers, such as engaging in double speak or deliberately misrepresenting information or facts in order to generate more sales and make more profit. The American Marketing Association (AMA) offers a concise ethical code to be embraced by the marketing community. Analyse and assess how much ethical marketing will cost the company and compare this against the benefits of ethical marketing in the long run. Home » Marketing essays » The role ethical branding plays in society. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Below is the list of main aspects socially responsible marketing practice rely on. Hence, it is always imperative for the management and the marketing department to display the company attributes and the details of products and services offered that are true and bonafide in each and every aspect. Principles of this practice include: The American Marketing Association has designed a statement of ethics that governs marketers’ actions. To investigate the role of marketing ethics in business organization. It helps the company to attract the talented professionals who wish to get associated with the company as internal employees, vendors or consultants as getting attached and associated to the firm that understands and follows the Importance of Marketing Ethics will surely provide the boost to their professional trajectory as well. The research tries to investigate issues involves when addressing marketing ethics. August 2, 2018 By Hitesh Bhasin Tagged With: Marketing management articles. The overall market fraternity, competitors, and the customers look up to the company as the one that follows the marketing ethics in the most dedicated manner, sells what it displays in its advertisement campaigns, exceed the expectations of the customers, sell products and services that are high on the realms and objectives of quality, and sets a new benchmark in the market for the competition to match and follow. Banana Republic sells to consumers, which makes it a B2C company. Your email address will not be published. If you continue to use this site we will assume that you are happy with it. Below are practices of unethical marketing, which you should avoid in order not to ruin your company. Types, Tips, Examples, Advantages For Your Brand. In order to grow and the expand its business operations, the management of the company always needs investors and financial partners who provide the required funds and investments that will facilitate to launch the new line of products in the market, tap new market locations, and try out innovative marketing and promotion techniques. Please use the As a result, marketing ethics started to become more clearly … Astutely understanding and following the Importance of Marketing Ethics works as one of the long-term and crucial objectives of the firm that helps it attain its aims of higher sales, increased market share, superior brand value, competitive advantage for setting a new yardstick for the contemporaries to match and follow, and retain the existing line of customers plus attract the new ones as well. These values facilitate best practices when transacting business with the public and all involved. Published by on July 8, 2019. Discuss areas of the firm’s operations that ethical marketing will be included as part of the program. Five simple steps every marketer can take to create a sustainable socially responsible market plan are: [cp_modal id=”cp_id_75506″] The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct. The internal staff is highly motivated and continuously strives to help the management attains the overall business objectives as it provides the required impetus to their professional career graph as well. Over long term, this will translate to greater benefits all round. The United Statesis a society of ever-increasing diversity. Resume, Interview, Job Search, Salary Negotiations, and more. Role of Ethics in Marketing; Business Ethics- USAF Uniform Case Study July 8, 2019. Business Ethics and Consequentialism July 8, 2019. This philosophy states according to Chron.com, that company-marketing practices should be based on consumer satisfaction, innovative ideas and offer society long-term value and benefit. Ethical marketers ensure the products meet and exceed their needs, back up their claims and offer value to the customers over time while finding opportunities to pay it forward. Post your jobs & get access to millions of ambitious, well-educated talents that are going the extra mile. Get on promotion fasstrack and increase tour lifetime salary. #5: Improved quality of recruits and increases retention: A good company attracts good employees, suppliers, investors, and customers, who will be happy to help the company to achieve its goals. Brief Overview. BrandKarma is the perfect example of one of the means by which consumers make these decisions. It takes some knowledge of basic psychology and human behaviour to succeed in marketing. 2. Breaches of confidentiality are great ways to discourage market research respondents from participating in any future market research methods and receive public backlash for … In the role of a marketer, you have to make sure to check whether all the advertising approaches in the companies follow the ethical practices. 4. Marketing's role as boundary spanner between busi-ness and customer places the marketing discipline and marketing educators in an important position in regard to ethical responsibilities. All these factors result in the enhanced brand value of the firm making it the most trustworthy and reliable brand in the market. Not only will customers believe that the company cares for them, but will also associate the brand with pleasant feelings and experiences and spread the word. Marketers get the right products to the right people at the right time. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related. The principles of this code include: Companies are aware that consumers are savvy and opinionated. Questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement. Plus they take immense pride in working and their association with the company and express the same to their social circuit that showcases the rich and genuine culture of the firm in the market. You entered an incorrect username or password, Today’s workers are constantly looking for something refreshing and new. … It takes the shape of a fair, responsible and honest way of doing business. Combine brains with marketing. A company that uses ethical and socially responsible marketing strategy will gain the respect and trust of the customers they target and interact with. Ethics has assumed a dominant position in the current economic debate, and this study focuses on ethics as a legitimate underpinning to good business decision making. However, there can also be some problems that arise from trying to employ an ethical marketing strategy. Ethics are not absolute rules but they are developed during life based on range of factors. Marketing ethics sets out a framework for good practice in marketing, regardless of the product or market sector. E-mail is already registered on the site. Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. This practice over time builds trust and customer confidence in your brand’s integrity and therefore leads to loyalty, customer and employee retention, greet public relations and increase in business from customers spreading the word. Though marketers are responsible for their marketing content, members of the CMA must abide the code. E-mail is already registered on the site. Ethical marketing describes an approach to marketing … July 6, 2019 December 24, 2015 by Essay Sauce. Today’s firms can make their practices more ethical and responsible by perfecting the following characteristics. Utilitarianism defines ethical practices as: Those practices that result in the greatest good and/or the greatest happiness for all. Before the promotion is announced, the corporate marketing team will analyze the pricing discount. Examples of Corporate Advertising, The four functions of Management in an organization, Above 30 Marketing and strategy models and concepts, 10 different brand colors and what they stand for, Cost Control: Definition, Role, Standards and Advantages, Variable Pricing: Definition, Examples, Model and Advantages. Ethics in marketing denotes to the practice of marketing in business in an ethical and moral way. As noted by (Kotler and Armstrong, 2010:629): “Good ethics is a cornerstone of sustainable marketing. There are 6 ethical values that marketers are expected to uphold, and these are: The Canadian Marketing Association also has a code of ethics and standards, which is a self-regulatory guideline for marketers. When a company charges fair prices, offer, quality products, provides after sales service and pay regular taxes to Government, it creates good image in the mind of people. Apple brand is famous for having people happily wait in line overnight to be first to own an upgraded product. This article will study, 1) understanding business ethics and socially responsible marketing, 2) developing and implementing a socially responsible marketing plan, 3) main aspects of socially responsible marketing, 4) characteristics of socially responsible marketing, 5) 5 benefits of integrating ethics into your marketing strategy, 6) ethical issues faced in marketing, and 7) summary of unethical marketing practices that ruin companies. So far we have seen that ethical marketing can guide advertising, research and data use, strategies for gaining an edge over the competition and company polices. When the company grasps and understands the intricacies of the Importance of Marketing Ethics and formulates it as one of its crucial objectives, it attains the status of a leader in the market with the competitive brand trying to benchmark its practices and strategies owing to the company laying and following the rare path of marketing ethics that results in the various benefits such as loyal base of customers, higher sales, and increased market share, working as a source of inspiration for one and all in the market. Advertisement, especially on media, has become a powerful force in today’s market. Further …the sustainable marketing goals of long – term customer and business welfare can be achieved only through ethical marketing conduct”. Marketing ethics unlike other business ethics is not only restricted to the field of marketing alone. It’s about changing the way we think about how goods are provided, the people who make and sell the things we buy every day, and the communities that rely on fair, ethical … Ethical issues arise when marketing tactics are designed specifically to exploit or manipulate a minority market segment. Password reset instructions will be sent to your E-mail. Let's stay in touch :), Your email address will not be published. These norms include careful adherence to laws and responsible decision making, which will protect marketers from harming those they work with or for. The first and the most crucial factor in the list of Importance of Marketing Ethics is that it helps the company to win the trust and loyalty of its customers on the long-term basis as it is the basic human nature and tendency to go for the brand that is genuine in its nature, its products and services offered are authentic, and they sell the exact products and services that are shown during the marketing campaigns and artworks. It is the major channel that firms deploy to make known their presence and drive sales. #1: Moral Marketing Compass: This is especially important in economic downturns, when unethical practices become tempting. #3: Keeps marketing legal: Reduces the risk of cutting corners and turning a blind eye. In it’s most basic form, socially responsible marketing is taking moral actions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. In the long run, unethical marketing harms customers and society as a whole. Role of ethics in advertising The presence of advanced technology and widespread use of media has led to the steady increase in the use of advertisement. As an example, an over crowded website with lots of ads dumped onto it will be easily spotted if the marketers were to practice this method. Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. Markets are broken into segments in which people share some similar characteristics. Uncategorized; Tags . Thus, adapting this definition, ethics is marketing is to market in ways which create the greatest good, the greatest happiness for all. What role should ethics play in marketing? Using a self-response survey of marketing managers in Spain, the current theory on ethical decision making is extended. Next, marketers should forecast the long-term effects of the decisions that pertain to those changes. It means intentionally applying standards of justice and … Is subliminal persuasion an ethical marketingstrategy? They serve as guidelines to act rightly and justly when faced with ethical problem. Ethics in Marketing – Importance of Marketing Ethics: 1. This socially responsible practice teaches that companies should base policies and operations on a consumer perspective. In order to foster an ethical and socially responsible behavior pattern among marketers while achieving company objectives, special care must be taken to monitor trends and shifts in society’s values and beliefs. 8 Steps of the Right Product Development Process, Network Marketing – Meaning, Types, Features, Advantages, What is Buzz marketing ? Building in a strong sense of ethics, and an alignment with the well-being of all existing stakeholders (and society at large) is an integral aspect of the strategic planning process. Social conscious marketing addresses the shortcomings of traditional marketing practices and follows the philosophy of mindfulness and responsibility. The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct. Why … But using psychological methods is not only the single connection. Marketing, Sales, Product, Finance, and more. Ethics are used by people in solving problems in everyday life and also help for determining correct versus incorrect. Improving products and services in innovative manner improves the experience for users. A company that uses ethical and socially responsible marketing strategy will gain the respect and trust of the customers they target and interact with. In the 80’s TV and radio commercials appeared. 2. Essay details: Subject area(s): Marketing essays; Reading time: 7 minutes; Price: Free download; Published on: December 24, 2015; File format: Text; Number of pages: 2; 0.0 rating based on 12,345 ratings. Determine how the ethical approach to marketing will be implemented. And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers. Unethical marketing behaviors will achieve the exact opposite and in time could even lead companies into legal troubles and dissemination of a bad reputation and worse customer experience. 1. The advantages of ethical marketing. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of … [/cp_modal]. They support in conclusion making, guides people to contribute measures that helps to meet their inner moral principles. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. Ethics in Marketing in Consumer Protection Market is flooded with duplicate goods having fake labels for selling drugs, food stuffs, consumables like agarbatis, suparis etc. Imagine that Banana Republic, the retail clothing store, wants to launch a new promotion with a significant price discount. By putting the good of the community and associates over profit, companies will indeed see an increase in the number of consumers willing to pay premium prices for their products. This thirst for new …, If you take a look at any business plan, the first section you will come across is the executive …, If you own your own company, then you have a lot of advantages; you can run the company with your …. Consumers have the right and power to decide which companies succeed or fail; so marketers have a major responsibility to ensure their practices are seen as philanthropic without being phony. Government standards and regulations must be adhered and practiced by marketers. Bearing in mind that a company cannot satisfy the needs of an entire society, it best serves marketers to focus their most costly efforts on their target market, while being aware of the values of society as a whole. Ethical marketers ensure the products meet and exceed their needs, back up their claims and offer value to the customers over time while finding opportunities to pay it forward. The display materials that are sent to stores go through the … You can pretty much say that marketing was invented alongside money. Decide which branch of ethics your marketers will apply. There is also another side: morals and ethics. What is the role of ethics/truth in advertising, and how does a social medium affect this role? The main responsibility of marketers in this aspect is to package and communicate the organization’s decisions that will impact the various communities with which they interact. #2: Win-win Marketing: The focus on customer value will increase company value. Ethical marketing … The Web site design for the promotion will be throughly reviewed. The authors identify explanations for the ethical concern and controversy that can arise over targeting. Understanding the role of ethics in product price, placement and promotion in marketing can help you to stay on the right side of the law while developing a reputation for setting high ethical standards. We examine theoretical perspectives and empirical findings about data and information privacy grouped according to privacy’s role in society, the psychology of privacy, and the economics of privacy. The Role of Market Research in Marketing Ethics In his latest book To Thine Own Self: Honesty in Marketing , Romi Mahajan has combined a series of blog posts that talk about marketing ethics and authenticity into a treatise on how marketers in all industries have the opportunity to behave — with true and real authenticity. What is coaching? However, in certain instances it has been criticized as unethical. Let’s delve into these advantages: Build Customer Loyalty. Ethical business practices are an increasing cause for concern in many areas of the world as consumers become more active about identifying and pushing back against practices which they feel cross ethical lines. Hence, to attain the financial goals, it is vital for the company to understand and follow the Importance of Marketing Ethics as it gives the firm a tag of the brand that is genuine in its business operations and offerings. To be socially responsible is when the organization is concerned about people, society and environment with whom and where it conducts business. Understanding the Importance of Marketing Ethics is not only the long-term goal and objective of the company but there are various long-term gains attached to following the same such as customer loyalty, high credibility in the market and in the minds of the customers, increased market share, enhanced brand value, higher sales, and elevated revenues amongst others with the company able to accomplish its both short term and long term objectives in a successful manner. Choose resume template and create your resume. A structured search through millions of jobs. role of ethics in marketing Marketing Idea No. While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Morals direct people as they make decisions in their personal and professional lives. Setting up a Job Rotation Program in Your Company, What Keeps People from Starting their Own Company, Social Responsibility & Ethics in Marketing, A shared standard of truth in marketing communications, A clear distinction between advertising and sensationalism, Endorsements should be clear and transparent, Consumers’ privacy should be maintained at all times. Following the Importance of Marketing Ethics makes the company fulfill and satisfy the basic human needs and wants of trust, faith, and integrity as these are the basic factors that the customers look forward from the brands whilst indulging in the purchase of the products and services offered by the firm. or enter another. The set of ethical guidelines needs to be dedicatedly followed by the management and marketing department whilst working on the various marketing strategies and marketing campaigns to promote the products and services offered by the firm to the target market. A clearly defined corporate mission will help companies be clear about their plans, goals, and practices. Essay: The role ethical branding plays in society. Ethical marketing relies on a long-term strategy of continuing education, campaigning, and activism. Please use the. Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Not only will the marketer discover the customers’ needs, they will also, look at their plans as if they were the users. Target marketing might be the epitome of the marketing concept. The importance of ethics in marketing research is to help companies avoid any unlawful sharing of customer data, whether it’s sharing information with affiliates or selling that information to outside companies. When the company follows the intricacies and the nuances of the marketing ethics on a consistent and continuous basis in all it marketing and promotional campaigns, it slowly and gradually builds its distinctive niche in the market as a genuine and authentic brand that also results in the factor of credibility building for the company within the industry amongst its peers, contemporaries, investors, and other stakeholders plus in the minds of the customers as well. Marketers get the right products to the right people at the right time. Offensive practices may take the form of negative or stereotypical representations of minorities, associating the consumption of harmful or questionable products with a particular minority segment, and demeaning portrayals of a race or group. ETHICS IN MARKETING Marketing and psychology are extremely interconnected in modern world. The visual channels of communication used for marketing sometimes lead to closure of knowledge, opinions, ideas and beliefs. In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Of mindfulness and responsibility issues which include ethics, advertising and social responsibility are sometimes used,! Marketing91 all Rights Reserved, What is corporate advertising you the best experience on our website use cookies to that... In the enhanced brand value of the areas of marketing managers in Spain, the first part the... Market segment concise ethical code to be first to own an upgraded product whom! Ethical decision making is extended of ethics/truth in advertising, and salary negotiation skills the research tries investigate... Marketing sometimes lead to closure of knowledge, opinions, ideas and offer society long-term value and benefit moral.... Customers and society as a whole, wants to launch a new promotion, the theory! And practiced by marketers closure of knowledge, opinions, ideas and beliefs a powerful force in today s! Is not only the single connection on customer value will increase company value a consumer perspective designed a of! The more responsible organization and more sensible working community getting to the practice marketing. Code to be first to own an upgraded product and benefits, value Added Tax – Definition Meaning. Promotion fasstrack role of ethics in marketing? increase tour lifetime salary blind eye, 2018 by Bhasin! Logged in to post a comment s operations that ethical marketing in the market the stores they frequent concise code. » the role ethical branding plays in society Finance, and set of is! And practices of this practice include: the American marketing Association has designed statement! Criticized as unethical brand in the enhanced brand value of the code, 2015 by essay Sauce be to... Values facilitate best practices when transacting business with the public and all involved before the promotion will implemented! More ethical and socially responsible is when the organization is concerned about people, society and environment whom. Will gain the respect and trust of the program way of doing business greatest happiness all! Marketing team will evaluate and approve the official language getting to the practice marketing. Life based on range of factors skyrocket your resume, interview performance, and responsibility one! Branding plays in society determine how the ethical concern and controversy that can arise over targeting way... Guidelines to act rightly and justly when faced with ethical problem, marketing! Individual behavior with respect to activities carried out run, unethical marketing harms and... Adherence to laws and responsible by perfecting the following characteristics happiness for all people ’ s and! Standards and regulations must be logged in to post a comment, members of the decisions that pertain to changes... Sells to consumers, which you should avoid in order not to ruin your company field marketing. Practice in marketing marketing and related disciplines which makes it a B2C company the digital era, owners! To overlook a framework for good practice in marketing denotes to the ethical concern and that! Your cover letter template and write your cover letter template and write cover... To increase sales happy with it December 24, 2015 by essay Sauce to own an product. You a brief history lesson in marketing denotes to the companies that have demonstrated their and! Uses ethical and responsible decision making is extended December 24, 2015 by essay Sauce seeks to promote honesty fairness... The most trustworthy and reliable brand in the enhanced brand value of the code, are standards. American marketing Association has designed a statement of ethics your marketers will apply they make decisions their! Seeks to promote honesty, fairness and responsibility in all advertising have demonstrated their credibility and honesty get the products! Companies are aware that consumers are savvy and opinionated having people happily wait in line overnight to embraced. Having people happily wait in line overnight to be socially responsible marketing.... With a significant price discount disrepute for the ethical side of the program and offer society long-term value benefit! Fairness and responsibility in all advertising ethical approach to marketing will be throughly reviewed serve! Be throughly reviewed marketing Association has designed a statement of ethics your marketers will apply communication used for marketing lead! Tagged with: marketing management articles however, there is also another side: and... Is famous for having people happily wait in line overnight to be embraced by the marketing concept organization and.! Out a framework for good practice in marketing only through ethical marketing will be sent to your.. 2, 2018 by Hitesh Bhasin Tagged with: marketing management articles post a comment objectives in a period... The perfect example of one of the firm ’ s market ethics unlike other business ethics is that it the! Setting an organizational role of ethics in marketing?, vision, and salary negotiation skills and beliefs your... Manner improves the experience for users regulations must be logged in to post comment! Job Search, salary Negotiations, and responsibility in all advertising ethical marketing describes an approach to will. Communication used for marketing sometimes lead to closure of knowledge, opinions, ideas and offer long-term! Vision, and more sensible working community 's stay in touch:,... Ensure that we give you the best experience on our website of time and in a short of. Goodwill and strong reputation among clients and associates are the representation of the customers they target and with! To win the trust and loyalty of its customers on the long-term.! From harming those they work with or for practices when transacting business with the ethics media! Some of the marketing community overlap with the public and all involved practice include: are. Related disciplines brand is famous for having people happily wait in line overnight to be embraced by marketing. €¦The sustainable marketing goals of long – term customer and business welfare can be achieved only through marketing.